There are different motivations for charities and organisations to partner with each other.
Some businesses are very well suited in order to bring their expertise to almost any style of charitable organisation. One type is consultancy companies, such as Hakluyt. This is because because consultancy companies have the ability to apply their knowledge and experience to virtually every kind of organisation, including charities. It is because even though the aims of charities and a consultancy organisations' business clients are different – organisations want to make profit, charities are non-profit – they have similarities in plenty of ways. Often the structure of these organisations are similar, and so they have a large amount of the same divisions, like advertising, accounting, and HR. They also frequently have comparable goals such as planning to be much more widely recognised as a brand and to expand. Consequently, most of the advice that the consultancy company brings to a business can also be applied to a charity. For a charity, this is certainly one of many benefits of corporate partnerships.
There are many motivations for a company to become corporate partners with charities. One reason could be that it aligns with, and provides a good outlet to accomplish, their company mission, vision, and values. If a business claims it desires to make the world a much better place, then that claim is far more creditable if they pursue activities which do not centre entirely around making profit, like through partnering with a charity. Partnering with a charity can also make those values feel more real for the workers, and therefore they will be more likely to use them in normal business tasks. As an example, Sodexo have actually a set of social values that's a key section of its company identity, and thus for them partnering with charities merely makes sense as a key organisational activity.
When individuals think about partnerships between organisations and charities, they frequently look at the assistance that the company can bring towards the charity. Needless to say, if it is a partnership, the business enterprise has an influence on the charity. But people rarely take into account the reverse effect of just what the charity brings towards the company. A great example for this is Barclays, one of the distinguished companies that support charities UK. They have partnered with many charities through the years by way of a charitable programme, and they have aided those charities in many ways by utilising their monetary knowledge. Nevertheless, this programme happens to be able to give back to the business, which will be among the benefits of supporting a charity. This has been done by joining together their CSR activities and their learning and development tasks, therefore streamlining the two and totally changing the structure of a big element of their organisation. This can make learning and development more relevant, and CSR far better because of workers having training intended for it.